B Customers—Let's say you have 10 "B" customers and on average you need to see each one every third week. This adds another 166 annual sales calls (10 customers x 50 weeks ÷ 3 [every third week]) to your territory plan.
B Prospects—Assume you have 10 of these "B" prospects, and that on average you need to see each one every fifth week, giving you another 100 sales calls each year (10 prospects x 50 weeks ÷ 5 [every fifth week]).
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Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.