The company that I first worked for when I left college—in truth the only real job I’ve ever had—paid 8 percent commission for new business and 5 percent of the order for repeat business. We were very well-trained and taught to look beyond the price of the job and do our best to reduce the cost of using that printed piece. Our goal was to come up with a different solution, very often something completely new and different. And untested.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.