The situation that I’ve just described is not a hypothetical. This was a real scenario and I was the rep with a decision to make: Do I do what’s best for the client or what’s best for me? Naturally, I assumed that the company I worked for had the customer’s interests at heart and would help me to find a solution. Ah, to be young, naïve, and stupid again, eh? No, Bill, they told me. Rules are rules. No exceptions.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.