So, it was up to me and it didn’t take me long to reach a decision. I called the customer and suggested the test run. There was just too much that was new about this design in the process and it was far too risky for the client to order a full year’s quantity. They called me back the next day and placed an order for 100,000 pieces just the same. Phew! I guess I got my cake and ate it, too.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.