Sales Compensation--Fair Play, Fair Pay

According to Plutarch, Julius Caesar, passing through a poor village in the Alps, remarked, "I would rather be the first man here than the second in Rome."

Now we all know that Julius was a very ambitious man. He possessed many of the qualities—like ambition—that printing company owners might like to see in sales personnel. However, many printing CEOs lament that even with increased sales volume, margins continue to shrink. So, a salesperson's drive to be the best cannot necessarily be met with the high salaries of the past.