Digital Sales Compensation: Neither Fish Nor Fowl

THE BEAUTY of digital printing is the seemingly endless list of possible applications it affords. It can be particularly rewarding to the people who are sufficiently creative and intelligent to ferret out new marketing methods in which one can be blown away by the result.

After all, digital printing as a craft is not the value-added differentiator that is digital printing as a concept. A great multi-level marketing idea can keep a digital printing account in-house longer than the unwanted brother-in-law living atop your garage; there will be no incentive to go elsewhere.