Digital Sales Compensation: Neither Fish Nor Fowl

So who's selling what at the local printing shop? At Dayton, OH-based Think Patented, each sales staff member is expected to sell everything in the company's arsenal, reports Niels Winther, chairman and co-owner. Think Patented sales professionals are graded on their overall "bundle" performance—offset printing, digital printing, mailing and fulfillment, personalized URLs, digital store fronts, etc.