Digital Sales Compensation: Neither Fish Nor Fowl

Who wants to sell digital printing? Certainly those folks residing in the corner offices, which is incentive enough. But simple math and common sense will dictate that for printing salespeople toiling for a business that offers both digital and offset printing, the natural motivation is to sell a $30,000 web job as opposed to a $1,500 digital job. Though some would point out that the razor-thin margins of offset printing today mean it is not quite a slam dunk.