Lessons from the Gridiron —Farquharson/Tedsco
This is where marketing can act as your advance scout team, lending the sales folks a helping hand. Will marketing sell print jobs? Unlikely. But marketing can efficiently identify suspects and effectively prime the pump, driving future revenue success. Compared to the cost of direct sales, marketing activities work at the top of the suspect-prospect-customer funnel for pennies on the sales dollar.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
