Lessons from the Gridiron —Farquharson/Tedsco
Task your lead marketer—hopefully you have one—with starting a Prospect Nurture Program (PNP) where business influencers at companies that matter to you receive useful information on a preplanned basis. Once these influencers associate your brand with useful information, problem-solving tips and technical expertise, you'll start to win all valuable top-of-mind positioning.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
