Lessons from the Gridiron —Farquharson/Tedsco
New Englanders know Flutie-esque Hail Marys may win you a monster game once in a blue moon, but it's blocking, tackling and positioning that make the difference every Sunday. This may sound like a duh moment, but position yourself for success by following up on all estimates, inquiries and networking connections with a steady stream of "light touches," brand reminders, phone calls and personalized communications. If Coaches Ted and Farq are asked for an opinion, we'll always choose frequency over one-time comprehensiveness.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
