Lessons from the Gridiron —Farquharson/Tedsco
Once you've created this system and trained your customer teams to work within it, they'll start to think ahead, plug the sieve and generate a consistent stream of opportunities.
Do Your Homework
New Englanders are a magnanimous bunch. We give credit where credit is due. Part of what makes Pey...Peyton…Peyton Manning (phew, that was hard to say!) so successful is that he spends countless hours watching game tape. Each week, he does what it takes to fully understand his opponent. As we Patriots fans know all too well, Manning never takes the field even slightly ignorant of his opponent's historical defensive tactics and strategy.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
