Lessons from the Gridiron —Farquharson/Tedsco
Should sales and marketing activities be approached any differently? Hello?
Before a suspect becomes a prospect, you need to know more than a couple of names and current print volume. Do they fall in your company's production sweet spot? Are they long-term business fits? If Peyton Manning were a print sales rep, imagine how much information he'd mine before setting foot in a prospect's office.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
