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By Vincent Mallardi
Forget 1-to-1, B-to-B and the like. Nowadays the foregoing are bipolar sales disorders. Instead, try a new formula. It can take sales to the third power, and is called triangular selling. This is where a "third party," besides the ordinary buyer and seller, is brought into the transaction. The results cube your sales as you step out of the square—the new math of marketing exponentially.
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