Sales Strategies -- Sell in a Cube, Not a Square

Why? Because control of the transaction passes to the seller—you!

Fry Communications, Camp Hill, PA, prints directories, but also provides the software for independent sales organizations to produce local phone books. Because the Big Bells are cutting back on smaller communities, there's an opportunity for so-called "boutique" books. The third parties are payers of advertising and a door-to-door delivery service.