Sales Strategies -- Sell in a Cube, Not a Square

Tap Into New Markets

Fry charges a fee per page for the added-value service that is about 1/20th the revenue that the reseller charges. Any printer with data management capabilities can similarly tap into directories and multi-advertiser catalogs. In the latter, hundreds of manufacturers or distributors can provide content and dollars to the production of a new-to-the-world printed piece under your control. The only additional ingredient would have to be distribution. Some candidates could be trade associations, government outlets, trade shows, college campuses or drops at purchasing departments.