Sales Strategies -- Sell in a Cube, Not a Square

In keeping ahead of the curve, Metro is not only selling advertising and inserts, but has introduced reverse auction pages entitled "MakeMetroAnOffer." It's an additional 24 pages/day paid for from the back-end buys by the readers.

License to Print

There is an exponential increase in profits as printers move forward from, or prior to, the pressroom. Content ownership is infinite. How can one value Mickey Mouse? But, while you may not be Disney, you can license content.