Compensating Salespeople for Digital Jobs: Is This Still a Problem? Yes

Gilson recommends a proactive approach to avoiding the potholes associated with digital sales. Meaningful monthly sales meetings with an agenda, and not an open-ended bitching session, can help explore solutions. Bring in suppliers to discuss the substrates and applications that they've seen used successfully. Keep the meetings short and sweet (no more than an hour) and make it conflict-proof by holding it very early in the day.