Compensating Salespeople for Digital Jobs: Is This Still a Problem? Yes

Joining the Digital Revolution

For the first 30 years of its business life, Hudson Printing was exclusively a heatset web printer. Two years ago, an HP Indigo forever shook things up at the Salt Lake City-based firm, and a year later an HP T330 inkjet web press followed suit. But the revolution at Hudson Printing was slow to brew; at the time Paul Gardner, director of innovation, was hired at the shop, the Indigo was being used at 10 percent capacity. But the inkjet addition was part of a greater investment that included recruiting and hiring a dozen other specialists who joined the fold to beef up and expand Hudson's new offerings.