Compensating Salespeople for Digital Jobs: Is This Still a Problem? Yes

If you go to any conference/symposium/after hours fat-chewing session that centers on the subject of digital printing, when the subject of challenges is broached, invariably a printer will allude to the sales department. For some sales reps, digital is a four-letter word. They don't feel comfortable talking about the technology; some have stubbornly held back on the educational aspect. They aren't well-versed on the opportunities presented by digital. Others view this type of work as not worthy of their time, especially when there are more lucrative (read: offset) jobs to peddle.