Compensating Salespeople for Digital Jobs: Is This Still a Problem? Yes

Expand the Client Conversation

Gardner also appreciates that salespeople are loathe to break into new territory with an existing client, out of fears it could disrupt their current book of business. Heatset web printing is Hudson's wheelhouse, and digital is still a work in progress. Still, that doesn't absolve the sales reps from having new conversations with long-term clients, not to mention making new contacts within those accounts who may be more fluent in the language of digital.