Compensating Salespeople for Digital Jobs: Is This Still a Problem? Yes

Hudson also has a member of its leadership team join sales reps on many in-person calls to reinforce to the rep and help give the customer that level of clarity on the company's direction.

Mark Serbin took an aggressive approach toward implementing digital printing at his firm, Sarasota, FL-based Serbin Print Marketing and Publishing. The plan consisted of two steps: One, Serbin held a series of meetings with his sales and production staff in order to inform and energize them. He discussed what the new equipment and software would enable the company to do, and Serbin outlined the type of work the company would be pursuing.