Compensating Salespeople for Digital Jobs: Is This Still a Problem? Yes

Secondly, and equally as critical, Serbin held training meetings and Webinars with the sales staff to help develop a comfort level with the technology. They became well-versed on the type of work that can be offered, how to go about selling it, and the challenging world of selling multi-touch and multi-channel campaigns. It was a lot to digest, but Serbin & Co. had ample support.