Sandy Alexander--Appetite for Construction

"We converted to CTP for all the obvious reasons," Grossman says. "First and foremost, we saw a real benefit to our clients in terms of quality enhancement and lead time. More importantly, we realized pressroom efficiencies, and that's just as important. CTP, as a technology, makes a major difference in the pressroom. Many people think the advantages are in prepress, but we believe the real advantages are in reduced waste, faster makereadies and better register."