Sandy Alexander--Appetite for Construction

The primary reason is as simple as asking this question: Would you go to a five-star restaurant for a burger, fries and cola?

"We operate within the 20 percent of the commercial market that's considered high-end color," notes Grossman of the Clifton, NJ-based company, which has a sister plant in St. Petersburg, FL. "Clients come here because the most important element they need out of a project is unparalleled color. Color, to them, is essential to the way they market their message and sell their products and services.