Sandy Alexander--Appetite for Construction

"A client who is unable to perceive a difference between the ability of one printer to put ink on paper, as opposed to another printer, is probably not going to be a Sandy Alexander customer," Grossman adds. "Most of our business tends to come from the fashion, automotive, graphic design, healthcare and pharmaceutical markets—areas where their image and message are extremely important, and ink-on-paper is a large part of what they count on to convey it."