Sandy Alexander Creates ‘Best Game Ad Ever’

CLIFTON, NJ—November 20, 2009—Sandy Alexander recently printed an advertising insert for the introduction of Ubisoft’s Assassin’s Creed II video game. The gamer blogs are abuzz about the introductory print advertising campaign. In fact Jake Gaskill of G4tv.com said, “… this is the single greatest piece of video game print advertising I have ever seen…”

As you open the four page spread, you tear off the “King’s head,” one of the characters in the game. You can literally hear and feel the tearing. Sandy Alexander’s Hugh Haas and Jeff Michael collaborated with Cutwater (the agency for Ubisoft) to create the groundbreaking insert.

“This insert was a lot of fun to work on. It was a real collaborative effort with Devon Gillespie (Art Director) and Miriam Lee (Production Director) from Cutwater. Jeff and I went back and forth with different concepts on how to behead a king in a pre-printed insert and eventually came up with the final product. In one meeting, we were literally cutting up napkins in a diner while discussing ideas” quotes Hugh.