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If, as a result of this first informational call, the buyer invites you to come on over and introduce your company, or if they accept your invitation for a plant tour, then you get 20 points.
If you sell this prospect a job(s), you get 30 points. Thereafter, you accumulate 25 points for every job you sell to this new account. You are keeping score for yourself and someone should keep score for all the salespeople in your company.
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