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Everyone—companies and salespeople—who participates will be a winner, though, because your search efforts will develop new accounts that would otherwise have gone to your lame competitors.
Here is how the contest works:
Salespeople obtain a list of prospective print buyers. The list has to fit your company and its capabilities. Print buyers that primarily purchase long-run web work with in-line finishing do not fit your company if your largest press is a four-color sheetfed model.
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