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(You will need to sound upbeat and cheerful, even funny if possible. You want the print buyer to catch the spirit of a fun Scavenger Hunt. If you can get your boss to part with a few bucks, maybe you can send them a dozen bagels or doughnuts, or even a rack of baby back ribs.)
But What Do I Ask?
"If you will answer these few questions, I will send you one dozen of Mom's Better Bagels. The questions won't take longer than about five minutes. I will also be sending you the results of our surveys so you see how you compare to other print buyers in our area."
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