Schawk Launches Industry’s First Cloud-Based, Print-Quality Management Platform

The system allows marketers to objectively measure the success of meeting a brand’s color standards accurately and consistently on packaging by formalizing, simplifying and integrating quantitative and qualitative color measures. This is in contrast to today’s methods that are either too subjective or too complex to deliver accurate measurements of color consistently, leaving brands open to dilution of one of their key visual equities—color.