Schawk Launches Industry’s First Cloud-Based, Print-Quality Management Platform

The ability to achieve color consistency in consumer packaging across SKUs, substrates, channels and countries can have considerable impact on a brand owner’s top line. According to a 2007 University of Loyola Maryland Study, color plays a significant role in the consumer’s ability to recognize brands. This study revealed that color increases brand recognition by up to 80 percent and found that a color associated with a brand reproduced inconsistently on packaging can adversely impact the consumer’s decision to purchase a product.