Schawk Launches Industry’s First Cloud-Based, Print-Quality Management Platform

Inconsistent color can also create a perception among consumers that a product has been on shelf too long, or in some parts of the world, that the product is not authentic. The long-term effect is that it can dampen consumer trust in the brand.

Additional research conducted by the Secretariat of the Seoul International Color Expo documented the following relationships between color and marketing: When asked to approximate the importance of color when buying products, 84.7 percent of survey respondents stated that color accounts for more than half of the factors considered important for choosing products.