Schawk Rolls Out Unified Operations Model for Creative and Execution Services

Added Schawk, "We believe that uniting our capabilities in this manner will facilitate and strengthen our delivery of brand point management by leveraging the talents of our employees in strategic, creative and executional positions in new, and ultimately more powerful, ways."

Steve Klein, managing director of Anthem's strategic and creative operations in Cincinnati, commented, "Anthem focuses on strategic and creative excellence while Schawk's expertise ensures our ideas will make it to shelf intact. Our collaboration begins with Anthem's design strategy and creative development and continues through Schawk's executional expertise to drive shoppers to the moment of purchase -- on shelf."