Variable Data Printing: From A to Z

Those new to variable data will benefit from sessions on “Understanding Customer Needs,” “Selecting the Right Software,” “Offering Data Management” and “Show Me the Money—The Keys to Profitability.”

A track specifically designed for organizations rushing to embrace the complex cross-media world will address the topics of “Metrics that Prove Results,” “Advanced Database Management,” “Multimedia Workflows That Work” and “Sophisticated Campaign Creative Tools.”