Variable Data Printing: From A to Z

The conference kicks off with a keynote by Steve Cone, author of the book, “Steal These Ideas: Marketing Secrets That Will Make You a Star.” Cone has held top marketing positions with Citicorp, Fidelity Investments and American Express, and will share hundreds of ideas that he’s proven can work.

Day 2 features a keynote on “Branding,” which will address the issue of printers struggling to break out of the “just printing” mold.