The benefits of high-quality digital embellishment technologies were the primary focus of a press conference held by Scodix (Booth N2521). The company’s technologies, said Mark Nixon, VP of sales and marketing for Scodix, have been strongly bolstered with the inclusion of the new Scodix Ultra 600 Press. He stressed the transformative capabilities of digital embellishment, as compared to an analog process, where a more complicated foiling effect means more hours setting up the job. “From a design point of view,” he said, “there is no limit on what can be done. We urge people, ‘Make it complicated.’”
The Scodix Ultra 6000 Press, Nixon said, carefully evaluates the print area to determine single or double drop sizes. This enables the press to produce beautiful, embellished type as small as four points, as well as large spaces. The technology, he says, shortens embellishment set-up times from as long as two days, down to two minutes. The process, he says, is simple: Upload the file, set up the job, and produce.
- People:
- Donald Droppo Jr.
- Mark Nixon
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.