SCREENING SYSTEMS -- Spotting an Opportunity

The potential to increase shelf appeal is what drew the attention of Digital Productions' management to Hexachrome printing technology from Pantone Inc. It quickly recognized that the ability to reproduce vibrant colors more accurately has much broader application.

Hexachrome is a six-color printing process that uses reformulated CMYK, plus Hexachrome Orange and Green inks. It is said to offer twice the gamut of conventional CMYK and reproduce more than 90 percent of all solid PANTONE colors. According to the manufacturer, the net result is vivid printing with improved tonal reproduction, richer colors and sharper shadows and highlights than is possible with conventional processes.