SCREENING SYSTEMS -- Spotting an Opportunity

The shop produces a mix of packaging and collateral work, with the split being about 65 percent packaging and 35 percent collateral, Budd estimates. The majority of the jobs it prepares are destined for sheetfed offset production, but some are printed flexo.

More faithful reproduction of difficult images continues to be the main reason Digital Productions uses the process, the company president notes. "For example, we're hoping to start a catalog project for a florist that is a large importer of tropical flowers and plants," he says. "We are going to be able to hit the colors of the flowers more closely using Hexachrome."