SCREENING SYSTEMS -- Spotting an Opportunity

Side-by-side comparisons really sell the technology, McHugh claims. The printer had to do a fair amount of testing initially to stabilize its processes, so it would ask clients to send in sample jobs or reprint previous work. "Our testing process ended up being a selling tool," he says.

The character of Creative Press' operations masks some to the potential benefits of the process, McHugh asserts. He can't fairly judge the impact on makeready times, for example, because the shop has set very exacting process standards for all its work.