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What we want is a weekly statistical model. Reports within a few minutes after the close of a week are what we seek. We need currency, not archeology. Data must be in a context that gives it relevance and meaning. This is why we urge using the rolling 13-week report format where the oldest week is dropped and the newest added in each weekly report. In this format we're always looking at the most current week in the context of a quarter-year.
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