You're going to love this week's eye-catching mailer with a curiously short cover and sculptured animal diecuts. This piece is nicknamed the "desktop zoo," because of its self-standing design and creative animal-themed layout.
Designed by Omaha branding agency, Webster, for the Omaha Zoo Foundation, this fundraising mailer and keepsake was critical in motivating members to give to their favorite zoo.
Printed and precision-finished by Barnhart Press of Omaha, Neb., this memorable mailer will stay with you long after you watch this episode!
How was the Sculptured Waterfall Accordion 'Desktop Zoo' Mailer produced?
Folding Style: Wrapped Waterfall Accordion
Design: Webster, Omaha, Neb.
Printing: Barnhart Press, Omaha, Neb.
Client: Omaha Zoo Foundation
Paper: 80# Silk Coated Cover
Size: Folded - 5.5˝ x 8.5˝; Flat - 33.5˝ x 8.5˝
Production: Offset printed 4/4 with matching full-bleed color envelope.
Finishing: Score and diecut, hand fold
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.