Seattle Bindery — Trade Binderies in a Bind?

"As much as I wish it were true, there are no foolproof routes to growth," concludes Vine. "I'm constantly reminded of the wisdom of the old saying: 'The more you learn, the less you know.' All we can do is take our best shot based on equal degrees of experience and intuition."

About the Author
Charlotte Mills Seligman is president of Traversant Marketing Communications. Formerly Marchand Marketing, the firm specializes in the printing and allied graphic arts industries, bringing nearly two decades of experience to its work for clients. For more information, call (415) 357-2929 or visit Traversant on-line at www.traversant.com.