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"That really put us on the map, and from there we just got into more specialized items. We developed a niche where no one else was—and we have been successful at it."
PUR adhesives differ from conventional hot melts in that they cure by crosslinking via a chemical reaction with moisture contained in the paper stock or surrounding air. Once cured, the adhesive's higher molecular weight provides a tough, pliable bond that is resistant to temperature extremes. PUR adhesives, Seidl says, deliver distinct performance benefits over typical binding adhesives.
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