Seidl's Bindery — Lone Star Finisher

"It was new technology, but we weren't going to get into this competitive game and be like everyone else," Seidl asserts. "We wanted to be the top dog. To me, PUR is a no-brainer—it's the cheapest insurance you can possibly buy. You never have to worry about a book falling apart, and that is good for you and your customer."