Self-Mailer with Surprise Mini Gate: 60-Second Fold of the Week
This week, we're highlighting the power of "small" as we share a folded self-mailer from DSW that features a curious little tipped-on closed gate inside.
The mini brochure is fugitive glued in-register with the image below it, practically begging to be opened. Who can resist? We think you'll be inspired by this week's clever little concept.
How was the Self-Mailer with Surprise Mini Gate produced?
Folding Styles: Tri-Fold, Closed Gate
Client: DSW
Size: Flat: 14.25x7.125˝ (gate: 13.75x4.875˝); Folded 4.875x7.125˝ (gate: 4.875x3.5)
Paper: ~80-lb. Coated Cover
Production: Printed 4/4 with in-line finishing and fugitive glue
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
