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The pamphlet/mailer poses the question: "What's blue, weighs a massive 100 tons and has a demanding appetite?" The answer: "The hungriest piece of metal in town, the G18"—KAR's five-color Goss web press, which can be viewed in full spector upon unfolding the pamphlet. The piece was designed and created by KAR's team of graphic artists, with the tagline created by Anthony Proenza, chief information officer. It was only fitting that the piece was also printed on the Goss G18 press.
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