Self Promo--Top 10 Ways To Get Noticed

Perhaps out of the sky.

Like a stork delivering a baby.

The concept was that simple for Tucker-Castleberry Printing. The promotion was mailed out resembling a birth announcement. On the cover is a picture of the child (in this case, a six-color MAN Roland press) and the date it was born (installed September 2, 1998), along with a baby pin affixed to the front. Inside is a fold-out view of the bundle of joy along with the vital statistics, "11:14 a.m.; 20 tons, 64 pounds; 721⁄4 feet long."