Self Promo--Top 10 Ways To Get Noticed

A second, follow-up announcement added another touch of humor to the promotion. On the cover is a large, hairy man resplendent with tattoos, wearing swimming trunks, goggles and a hair net. The note inside reads, "He didn't help us revolutionize the printing industry. He didn't help us build a national image. He helped us move in our new press on September 2." This mailer was intended as a reminder for Tucker-Castleberry's customers to give its new press a try.