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Thinking of You
Lithocraft Inc., Santa Rosa, CA
Lithocraft Inc. wanted a direct mail campaign that would effectively convey the company's capabilities in a touching, even personal, manner. The result was a series of mailings that included a set of three greeting cards as a gift to the customer/prospect, along with an invitation to lunch and a tour of the company's plant. The lunch invitation was extended to include bringing the food to the office of the customer/prospect.
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